Since 1946 Vespa has lived on from one generation to the next, subtly modifying its image each time. Vespa is not just a scooter. It is one of the great icons of Italian style and elegance, and with more than 16 million units produced, is well known throughout the world. For more than 60 years, Vespa has fascinated millions of people and given the world an irreplaceable icon of Italian style and a means of personal transport that has become synonymous with freedom.
Since 1884 the Piaggio name has stood for innovation, quality and superior performance. The Company's rich history, which includes ship outfitting, railway construction and aviation, gave way to developing practical and accessible means of transportation for post-war Italy when the first Vespa® motor scooter was designed in 1946. As Europe's largest manufacturer of two-wheeled vehicles, based in Pontedera Italy., Piaggio is known throughout the world for their superior technology, craftsmanship and design. Piaggio's stylish and fuel-efficient line of motor scooters are the epitome of practical indulgence.
$200 Store Credit on all 2012 Vespa and Piaggio models